Making the future of food a reality today
(Health-)conscious consumption, plant-based, craftmanship,… consumer behavior is constantly evolving.
That’s why over 10 years ago, we developed our own consumer research initiative called Taste Tomorrow. We track local and global consumer behaviors, attitudes and choices, using a combination of interviews and semantic AI technology. This allows us to keep track of the evolution of trends and reveal new ones in bakery, patisserie and chocolate.
Moreover, all the data we collect is supported by our global trend-spotting network, exhaustive sensorial research, and unique partnerships with researchers, flavor houses, and universities.
How does this help your business?
Da biste stvorili najbolje gotove proizvode i predvidjeli što slijedi, trebate znati potrebe i očekivanja svojih potrošača. Taste Tomorrow najveće je svjetsko istraživanje o potrošačima u sektorima pekarstva, slastičarstva i čokolatijerstva provedeno u 40 zemalja radi prikupljanja podataka od preko 17.000 potrošača. Kroz dubinski uvid u globalno i lokalno ponašanje potrošača, stavove i izbore, ovo neovisno istraživanje provedeno od strane Puratosa nudi korak u budućnost. A rezultati? Svježa saznanja o zdravlju, praktičnoj praksi, iskustvu, digitalnom sadržaju i još mnogo više za poticanje inovacija u sektorima pekarstva, slastičarstva i čokolatijerstva.
What's hot in 2025?
Hottest bakery trends for 2025
Explore the top bakery trends for 2025 with Taste Tomorrow's insights. Embrace local ingredients, cater to gut health, ride the sourdough wave and delight consumers with classic favorites.
Hottest patisserie trends for 2025
Explore the top patisserie trends for 2025: tech-inspired creations, culinary fusion, perfect portion and tangy twist. Discover how these innovations, based on global consumer data from Taste Tomorrow, can transform your pastry business.
Hottest chocolate trends for 2025
Explore the Taste Tomorrow hottest chocolate trends for 2025, including sustainable farming, plant-based options, power ingredients and nutritional balance. Perfect for chocolatiers and R&D professionals.
Stay connected to your customers
Do you want fresh insights about health, convenience, experience, digital and more to stimulate innovation in the field of bakery, patisserie and chocolate? Or do you want more information on our global consumer survey?
We are happy to help you! Fill in the contact form and we will reach out to you within the briefest delay.
